This summer I hired an intern who worked with me pair programming at my home office. One of the first projects we did together was an iPhone application using the Rhomobile framework for which we created a mocked up set of web services with Ruby on Rails. We deployed the web app on Heroku, which has this fabulous feature where it will automatically generate a sub-domain name for your app by combining an adjective, noun and number. The name for our app, blazing-cloud-46, struck me as one suitable for what we were working on… mobile apps in the cloud, blazing new trails. It also had that Web 2.0 ring to it. I liked the imagery of clouds at sunrise — what the world looks like when your day is full of possibilities.

So, when I needed a business name for this website and to be able to develop iPhone apps with a team, I registered “Blazing Cloud” as my fictitious business name. Now that Blazing Cloud has a bank account and an office in downtown San Francisco… it is starting to feel more real than fictitious.