Living beyond your means, spending energy merely to look successful and exaggerating your accomplishments are often a derivative of vanity metrics.

What numbers not to use:
- Pageviews
- New members
- Total members
- Unique visitors/visits
- Conversion Rate
- Percent Growth
- Conversion rate
- Twitter followers
- Facebook friends/likes

Instead measure:
- Measure success at your core business
- Show or directly relates to revenue
- Track real, indicidual customers
- Illustrate cause and effect
- Lead you to what to do next

The most important metrics:

- Measure revenue
- Measure sales volume
- Measure customer retention
- Measure relevant growth

Ivory Madison @ivorymadison

Read more: Lean Startup Conference 2012